Chip McComb
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"Social Media Marketing"
After an amazing day at the Children’s Miracle Network Social Media Summit with @cmnhospitals and thought leader Brian Solis (@briansolis) the stark reality that not all friends, followers and fans are created equal is unfolding as a living metaphor before my eyes.
I’m writing this post from my iPhone at 2:20am while in line [...]
When it comes to figuring out whether or not your efforts on Facebook are paying off what metrics do you turn to? Is it the number of “fans” your page has? More often or not this is what I hear. From non-profit organizations to for profit companies this is what people rattle off when I [...]
This is by far not an exhaustive list, but a quick perusal of my Google Reader revealed Q4 of 2009 had a lot to offer. Here are my favorite blog posts relating to social media, community development and digital strategy for September – December of 2009. Add your own in the comments below.
There have been two notable release by Google this week.
1. Google released their own dictionary today. Will Google start to carry the same weight as Webster? You can reach it via http://google.com/dictionary
2. Google is now integrating Twitter into Google Friend Connect. Although [...]
With a few clicks of my mouse and couple of keystrokes I can reach hundreds of thousands of people with any type of marketing message I want to send. However, in an age where mass communication is easier than it’s ever been, marketers are relying too heavily upon tactics that allow them to broadcast their [...]
You can’t build a community of people using a template. Then again, you can’t always build a perpetuating community of from a 100% organic movement. So how then do niche social communities, brands, and large scale sites like Facebook and LinkedIn build online community?
Let’s explore the question from the perspective of a mayor [...]
I’ve been working at a creative house and internet markeitng agency Fusework Studios for the past 2 years. It’s been a great experience and I’m thankful for everything that I’ve learned there. However, I’ve recently taken a position with an international not-for-profit, and the switch from the for profit world [...]
