Lust for innovation

Everyone seems to want to be on the bleeding edge.   It doesn’t matter if it’s technology, design, thought leadership, marketing or public relations we all want to be the best at what we do.  Here’s the interesting thing though.  I’m noticing that people are beginning to equate being good at doing new things with being an innovator, at least in the circles that I run in.

The two things are very different (which I suspect we all truly understand) but the newness of social media and it’s application to marketing and business communications is creating a culture where “newness that works”  masquerades as if it were something that truly innovates.  Why is that?

I think it’s 50% wanting to be cool and 50% being so surrounded by stories of success that we think innovation is relatively simple to replicate.